Indicators: LA1–LA2, LA4–LA6, LA9–LA13
|Changes in the number of Kesko employees|
|Finland at 31 Dec.||10,081||12,180||12,776|
|Other operating countries at 31 Dec.||11,854||11,614||11,087|
|Total at 31 Dec.||21,935||23,794||23,863|
|Other operating countries, average||10,655||10,396||9,683|
|Fixed-term and part-time employments at Kesko|
|Fixed-term employees of total personnel at 31 Dec., %|
|Companies in other operating countries||6.1||7.2||7.0|
|Whole Group, total||8.6||10.7||10.2|
|Part-time employees of total personnel at 31 Dec., %|
|Companies in other operating countries||8.1||7.1||8.0|
|Whole Group, total||22.5||25.8||28.1|
|Kesko’s personnel statistics for 2015 analysed by operating country|
|Total number of personnel at 31 Dec.||10,081||815||225||567||470||3,869||3,641||2,267|
|Average number of personnel in 2015||8,300||785||203||538||478||3,492||3,149||2,010|
|Number of new employments1||3,175||279||54||179||186||2,243||2,137||1,475|
|Number of terminated employments1||2,966||208||217||166||209||2,251||1,886||1,419|
|Terminated by employer, %||4.6||6.7||30.0||4.8||9.1||14.7||11.0||38.0|
|Total turnover rate, %2||20.6||25.5||95.1||20.1||36.2||57.2||51.8||28.1|
|1 Including summer employees|
|2 Excluding summer employees|
|3 Excluding Senukai, Lithuania|
|When calculating the number of terminated employments, each employee is included only once, whereas one person may have several new employments included in the total number.|
|Kesko’s contribution to occupational health care, Finland|
|Injuries and occupational diseases in Finland|
|Occupational injuries, excl. commuting injuries||93||124||116|
|Injury rate¹ /million working hours||6||6||6|
|Average degree of injury severity, days||16.9||17.6||18.3|
|Suspected occupational diseases||4||11||4|
|Sick days due to occupational injuries, commuting injuries and occupational diseases||2,166||2,751||2,902|
|The calculation method: small injuries, i.e. those leading to absence of less than three days, are not included in the figures. Statistics do not include contractors or the following companies: Vähittäiskaupan Takaus Oy, Vähittäiskaupan Tilipalvelu VTP Oy, the Agricultural Foundation of Trade.|
|¹ Excl. small injuries and commuting injuries, calculated with actual working hours|
|Sickness absences by country in 2015|
|Total number of sick days||93,510||7,865||2,414||3,537||3,886||35,446||31,548||21,485|
|Per million working hours||5,974||5,694||6,755||3,240||4,023||5,025||5,059||5,260|
|The calculation method: sick days per employee have been calculated on the average number of employees during the year.|
|Data of Konsoma JLLC, Belarus not included.|
|Training days and costs in 2015|
|Training days per employee1|
|Training costs, € million|
|Training costs per employee, €|
|1 2015: Excluding Konsoma JLLC, Belarus and OOO Kesko Real Estate, Russia|
|2 2013 and 2014: Excluding Konsoma JLLC, Belarus|
Equality, fairness and non-discrimination are important principles observed at Kesko. Kesko Corporation and its Finnish division parent companies and subsidiaries draw up statutory company-specific HR and equality plans and define objectives for improvement. The plans cover recruitment, career development and training, compensation, and the reconciliation of work and family life.
In recent years, the K-Group has launched many projects to provide employment to special groups:
|Percentage of women by employee category, Finland|
|Supervisors and specialists||46.4||48.2||47.7|
|Workers and white-collar employees||57.8||61.5||61.9|
|The figures also include those called to work on demand|
|Percentage of women by employee category, other countries|
|Supervisors and specialists||54.4||54.7||52.6|
|Workers and white-collar employees||47.8||46.2||48.9|
|2013: Excluding Senukai, Lithuania and Byggmakker, Norway|
|2014 and 2015: Excluding Senukai, Lithuania|
Indicators: HR3–HR4, HR9–HR11, LA14–LA15
Kesko’s grocery trade has a comprehensive cooperation agreement with Fairtrade Finland and a licence for Fairtrade products in the Pirkka range. The selections of Fairtrade products at store level are determined by the K-food trade chain concepts.
On 11 May 2015, Kesko published on its website a list of factories that operate in high-risk countries manufacturing clothing, accessories, shoes and bags for Kesko’s own brands or making products that are directly imported by Kesko.
Kesko aims to identify the entire supply chain of the products, while also ensuring that the ingredients are responsibly sourced. Work to assess the origin of the ingredients in Kesko’s own brands ─ Pirkka and K-Menu groceries ─ was carried out over the course of 2015. Out of 1,923 products, 233 contained ingredients which, based on risk assessment, need further clarification about the responsibility of the supplier of the ingredient. The supplier of the product is required to ensure the social responsibility of the supplier of the ingredient. In the future, an ingredient survey will be carried out whenever a new product is introduced into the selections.
|Kesko’s own direct imports from high-risk countries, 10 largest countries in 20151|
|Country||Value of imports, € million|
|1 CIF, direct imports forwarded by Keslog only, excluding imports by VV-Auto|
Kesko and Plan International Finland, an organisation promoting children's rights, continue their cooperation to improve the social responsibility of the Thai fish industry and the situation of migrant workers. We have agreed on cooperation for years 2015–2018. With the help of our joint project we aim to improve the working conditions of Cambodian migrant workers and promote the schooling and protection of their children in Thailand.
Another purpose of the cooperation is to improve the transparency of the production chain. We aim to encourage a large number of fish industry firms and NGOs to join in. The government of Thailand also plays a major role in the realisation of the rights of children and migrant workers. Read more about cooperation with Plan.
Risks related to corruption are considered as part of Kesko Group’s risk management. Key risks, including those related to corruption, are regularly identified, assessed, managed, monitored and reported as part of business operations at the Group, division, company and unit levels in all operating countries. Rankings of Kesko’s operating countries in the Corruption Perceptions Index 2015 by Transparency International are presented below.
Kesko’s anti-corruption principles are included in the ‘Our Responsible Working Principles’ guidelines, available on Kesko’s website. A separate website with relevant animations is dedicated to responsible operating practices. The guide and the website are available in the languages of all of Kesko’s operating countries. The guidelines will be updated in 2016.
In 2015, a new online training programme was adopted to order to refresh employees’ knowledge of our responsible working principles. The training is compulsory for all Kesko people and the languages to choose from are Finnish and English. A Russian-language version will be published in 2016.
From the beginning of 2015, all of Kesko’s Russian business companies have had their own anti-corruption policies. The new policies take account of the requirements of Russian anti-corruption laws. Kesko’s Russian business companies have also introduced anti-fraud (whistleblowing) channels for reporting suspected malpractice. The Russian-language channel is intended for confidential use by the business partners of Kesko subsidiaries and other third parties including personnel for notifying any suspicions of malpractice or unethical conduct in Kesko’s Russian subsidiaries.
Kesko arranges annual Value Discussions on responsible working principles in its companies. In 2015, a value discussion event was organised in Kesko’s Belarusian company. It focused on issues related to corruption and malpractice. In 2015, one of the focus areas in Kesko’s risk management and security function was the prevention of malpractice.
There were individual cases of suspected malpractice in 2015. The Internal Audit assisted in investigating them.
In 2015, Kesko was not informed of any corruption-related lawsuits against any Kesko Group company.
|Rankings of Kesko’s operating countries in the Transparency Corruption Perceptions Index in 2015|
|Centre Party, newspaper advert||Finland||350|
|Centre Party, seminar attendance fees||Finland||1,705|
|National Coalition Party, newspaper adverts||Finland||4,591|
|National Coalition Party, seminar attendance fee||Finland||500|
|Social Democratic Party of Finland, newspaper advert||Finland||500|
In 2015, there were no legal actions, fines or other sanctions relating to anti-competitive laws and regulations.
The activities of the Product Research unit of Kesko’s grocery trade include assessing the impacts of products on health and safety.It requires manufacturers of its own brands to have certification that assures international product safety. The standards approved by Kesko’s grocery trade include BRC, IFS, ISO/FSSC 22000 and GlobalGAP. In 2015, the total number of certified suppliers was 532 (533 in 2014). This number also includes old audits conducted according to Kesko’s grocery trade’s own auditing guidelines.
A total of 8,037 (8,864 in 2014) product samples were analysed. Most of them related to the product development of own brands. A total of 2,158 (1,779 in 2014) own control samples were analysed.
When developing own brand products, Kesko’s grocery trade pays special attention, in line with its strategy, to the health aspects of the products. Sugar, saturated fat and salt have been reduced in more than 150 Pirkka products. This reformulation was completed in 2013. The health aspects of new Pirkka products are taken into account at the product development stage.
Product Research is also responsible for product recalls, which numbered 124 in 2015 (125 in 2014). Of these, 27 (24 in 2014) were Kesko’s grocery trade’s own brands; in the other cases, Product Research assisted the manufacturers in recalls. There were three public recalls involving a potential health hazard resulting from product flaws or defects in Kesko’s grocery trade’s own brand products in 2015 (0 in 2014).
In 2015, there were no lawsuits or fines concerning product health or safety.
Read more about the Product Research laboratory.
The transition period for EC regulation No. 1169/2011 on the provision of food information to consumers ended in December 2014. During the three-year transition period, Kesko’s grocery trade updated the labels of around 2,500 own brand products to comply with the requirements of the regulation. Changes continued to be made until spring 2015, which marked the end of the transition period of EC regulation No. 1337/2013, which sets out rules for the indication of the country of origin of certain meats.
The name and location of the manufacturer are indicated on all Finnish Pirkka products and on all K-Menu products. Foreign Pirkka products carry the name of the country of manufacture. In addition to statutory labelling, the country of origin of meat is also indicated in the list of ingredients of Pirkka products that contain meat as one of the main ingredients. The country of origin is indicated on all own brand products of K-citymarket and Kesko’s home and speciality goods trade.
In addition to statutory package labelling, voluntary labelling can be added to inform the consumer of matters related to corporate responsibility. Such labelling may include organic labels and eco-labelling, as well as labelling indicating social responsibility. The selection of labelled products is discussed in the strategy report.
The packages of Kesko’s own brand chemical products ─ such as detergents and paints ─ bear warning labelling in accordance with CLP regulation EC 1272/2008 on the classification, labelling and packaging of chemicals. The final transition period before the regulation entered into force ended on 1 June 2015, but there may still be products on the market with package labelling printed before the end of the transition period.
The own brand products sold by Kesko’s grocery trade bear material symbols on their packaging. These symbols help consumers to recycle packaging materials. Chemicals that are hazardous to the environment have warning labelling in accordance with the CLP regulation.
In September 2015, California Air Resources Board (CARB) and the Environmental Protection Agency (EPA) uncovered software that adjusts nitrogen oxide (NOx) emissions in Volkswagen Group cars with 2.0 litre diesel engines. The software detects when the car is undergoing testing and the engine control produces nitrogen oxide (NOx) readings that meet the standards. Thus the emission values conform to the test cycle, while being higher during normal driving conditions when the cycle is not in use.
Later investigation revealed that this software is fitted in EA 189 series 1.2 litre, 1.6 litre and 2.0 litre diesel engines. There are roughly 11 million such cars worldwide. As far as the brands represented by VV-Auto are concerned, the number of such cars in Finland is around 53,000 (including individual imports). The case applies to all of the brands imported by VV-Auto (Audi, SEAT, Volkswagen passenger cars, Volkswagen commercial vehicles).
Volkswagen Group has developed remedial measures for cars (in the EU-28 area) and the German authority (KBA) has approved them. In Finland, a recall campaign will begin in spring 2016, and it will be implemented phase-by-phase in various lots. The 1.2 litre and 2.0 litre diesel engines will get a software update. The 1.6 litre diesel engines will also get a software update and have a “flow rectifier” fitted directly in front of the air mass sensor. These measures will take between half an hour and one hour. The remedial measures will be performed by authorised brand service workshops and can also be performed in connection with a normal service visit. After the measures have been implemented, the cars will fulfil the duly applicable emission standards. The manufacturer also aims to achieve this without any impairment of engine efficiency, fuel consumption or performance.
VV-Auto has informed its customers on the web pages of each brand and sent informative letters/e-mail to the customers concerned. A separate customer service number has also been in use. Dealers have been informed through their internal channel.
The internal review of Volkswagen also aroused suspicion concerning the correctness of the determination of the CO2 emission value carried out during type approval. Re-measurements revealed that no illegal changes were found in fuel consumption and CO2 values. Deviations were found in nine Volkswagen passenger model/gearbox versions (model year 2016). VV-Auto imports five of these model/gearbox versions. Re-measurements will continue by an impartial technical service and the results are expected at the beginning of 2016. If the original values are confirmed, no consequences will follow. If deviations are detected, the values will be corrected as required in accordance with the normal type approval process. The total annual production of these nine models is roughly 36,000 cars, which corresponds to about 0.5% of the overall volume of Volkswagen passenger cars. Volkswagen Group has announced that it will take responsibility for any additional tax consequences resulting from the CO2 emission case.
All affected cars are technically safe and roadworthy.
On the product labelling of its own brand products and imports, Kesko complies with Finnish law and with EU legislation.
During the year, there were 46 (40 in 2014) product recalls resulting from defective product labelling, 9 (11 in 2014) of which were Kesko’s grocery trade’s own brands.
The recognition level and images of Kesko’s chains are regularly monitored by brand surveys targeted at consumers in all product lines. The same practice is applied to the K-Plussa customer loyalty system and the grocery trade’s own brand products. Store-level customer satisfaction is measured by customer satisfaction surveys, as well as by using the mystery shopping method in food stores and building and home improvement stores.
The chains have different channels for customer feedback, and Group-level feedback can be given on Kesko's website. All messages received via all the feedback channels are responded to.
During the year, Kesko’s grocery trade’s Consumer Service, maintained by Product Research, was contacted by customers 19,770 (20,911 in 2014) times. Approximately 80% of these were product complaints.
Kesko’s grocery trade surveys and monitors customer satisfaction in all of its chains on a regular basis. Measuring is carried out based on each chain’s business needs with the focus on leveraging this information to improve customer experience and satisfaction.
Results are studied at the division, chain, store and question level. Store-specific results and changes are actively monitored, with a special emphasis on leveraging the information at the store level and in the operations of each store.
The aim is to establish customer experience (willingness to recommend) using a survey sent to customers. The customer will receive the survey on the day after visiting the store. The indicator used is Net Promoter Score, ‘a net recommendation index’. The survey enquires how likely the customer is to recommend the store to their friends or acquaintances on a scale of 0–10. Customers answering the survey are also asked to give open-ended feedback on their satisfaction or dissatisfaction.
The survey is in continuous use in the following chains of the grocery trade: K-citymarket, K-supermarket and K-market. The survey is sent to K-food store customers who have an e-mail address in the K-Plussa customer register. The survey is sent to a sample of customers based on specific conditions.
The results are reported monthly on the store and chain levels. The report consists of a numerical summary and open feedback. Feedback is sent to the stores once a week and the contents are analysed on a centralised basis to enhance operations.
As the survey was introduced in late autumn 2015, it is too early to draw any conclusions about the development of the results.
The customer satisfaction survey looks into customer satisfaction with store departments, customer service and other operations. The aim is to help stores develop their operations by listening to customers’ opinions and wishes.
The survey was carried out for K-citymarket, K-supermarket, K-market and K-market Neste Oil stores twice in 2015. In spring, some of the stores in the K-extra chain also participated. In autumn, a separate survey was carried out for K-citymarket’s home and speciality goods trade. The source of the sample was the K-Plussa customer register. Data was collected in 2015 and, depending on the chain, the survey was either entirely electronic or partly electronic and partly on paper.
After the survey period, the results were reported at the store, chain and division level, and with different background variables. Depending on the set of statements, the results were presented either on a scale of 0–100 or as percentages.
The trend of K-food stores’ customer satisfaction was positive in all of the chains in 2015. K-food stores’ result of 67.8 in autumn 2015 was the best result in the past two years. Survey results are not comparable with the results achieved before 2013.
Kesko’s home improvement and speciality goods trade measures customer satisfaction in all of its operating countries and different chains on a regular basis. Measurements are based on each chain’s business requirements with an emphasis on leveraging information on customer interface. In surveys, the focus is shifting towards customer encounters and measuring customer experience at various stages of the shopping path.
The results are studied at the store and chain level. Store-specific results and changes are actively monitored. A special emphasis is leveraging the information at the store level and in the store’s own operations.
The aim is to establish customer experience (willingness to recommend) using a survey sent to the customer immediately after the purchase. The indicator used is Net Promoter Score, ‘a net recommendation index’. Customers answering the survey are also asked to give open-ended feedback on their satisfaction or dissatisfaction.
The survey is in continuous use in the following chains of the home improvement and speciality goods trade: K-rauta (Finland), Rautia, Asko, Sotka, Intersport, Budget Sport and Kookenkä. The target group consists of customers who have spent a certain sum, used their K-Plussa card and have their e-mail address in the K-Plussa register.
On the day after shopping, customers receive an e-mail survey in which they are asked about their willingness to recommend the store to their friends and acquaintances. Question: "On a scale of 0–10, if asked, how likely would you be to recommend X to your friends on the basis of your last shopping visit?" Open-ended feedback is also requested with a further question, phrased separately for those who were critical (scores 0–6) and those who were positive (scores 7–10).
Results are reported monthly at store level. The report consists of a numerical summary and open feedback. The feedback is sent to the stores at least twice a month and the contents are analysed on a centralised basis to enhance operations.
The trend in the results of all chains was positive in 2015.
The aim of the survey is to find out how the customers of the building and home improvement stores find the store’s operations and customer service. The survey helps stores to enhance their operations to better meet customers’ needs and wishes.
The survey takes the form of an e-mail enquiry, with the exception of Russia, where customers are interviewed in-store after shopping.
Contents have been defined in cooperation with different operating countries (Finland, Sweden, Norway, Estonia, Latvia, and Russia) and special local features have been taken into account. In 2015, Rautakesko’s total satisfaction was 3.9 on a scale of 1–5, which was the same as before. Results varied by country and chain and were between 3.8 and 4.1. The trend in Latvia and Norway was positive in 2015, while in other countries the results remained unchanged or decreased slightly.
Konekesko measures customer satisfaction among dealers and in service shops on a regular basis. The survey is carried out annually in the form of an e-mail enquiry.
The results of each operation are reported separately so that the development of operations can be directed as accurately as possible. In 2015, the results in different operations varied between 3.5 and 4.1 (on a scale of 1–5).
Measurement is carried out with the help of a questionnaire device in-store.
Budget Sport acquired devices for all of its stores over the course of 2015. The model was also piloted successfully in other chains.
The customer is asked to answer the following question: “How did we do today?” Customers who did not buy anything are also invited to give a response. All customers who leave their contact information and wish to be contacted should be contacted as soon as possible, within 24 hours at least. Responsible persons in-store analyse customer feedback on a regular basis. They take the action required or make a proposal to the store’s weekly meeting or management team.
VV-Auto Group Oy surveys the satisfaction of its end customers for all of the brands it represents – Audi, Volkswagen, Volkswagen commercial vehicles and SEAT – regarding the purchase and service of a new car.
This is done via a telephone interview. Questions about all the brands are, to a great extent, uniform. The questions aim to tackle the sales or service process of the car accurately and in detail. The survey takes about 10 minutes.
There are two types of questions: yes/no questions and questions that describe the level of satisfaction on a scale of very satisfied to not at all satisfied. Customers can also give open-ended feedback.
The targeted numbers of interviews vary according to the size of the dealer. Target levels are:
As for SEAT, the survey is carried out in the form of an e-mail enquiry. It is sent to all the customers who have given their e-mail address.
At the end of service visits, customers are also asked to give immediate feedback on their satisfaction with the maintenance and service.
An external research agency analyses the results and reports them via VV-Auto’s secure portal. Customer-specific answers are available only if these customers give their consent to the use of their data.
Based on the results, quality bonuses are paid to dealers.
Sales: Audi, Volkswagen commercial vehicle and SEAT dealer networks reached the target level. The Volkswagen dealer network fell slightly below the target level.
Service: Audi, Volkswagen and Volkswagen commercial vehicle dealer networks reached the target level. The SEAT dealer network fell slightly below the target level.
Service/immediate feedback: Only the Audi dealer network reached the target level. The results of the others fell clearly below the target levels.
During 2015, Kesko’s stakeholders raised questions and concerns regarding several products and the conditions under which they are produced.
In June 2015, Finnwatch published a follow-up study on the tuna factories in Thailand that manufacture own brand products for the retailing sector. The study summary states that clear improvements have been seen in the working conditions of the factory manufacturing Pirkka tuna but further actions are still needed. The report encourages Kesko to continue cooperation with the factories but includes the reminder that retail chains must constantly ensure that human rights are respected.
In September 2015, Finnwatch published a report on working conditions in the chicken industry of Thailand. According to the report summary, the responsibility requirements of the companies importing chicken from Thailand are often vague and implementation is not supervised. The report states, however, that Kesko’s grocery trade carries out human rights assessments when selecting suppliers, includes responsibility requirements in its purchasing agreements and monitors the implementation of the requirements by means of third-party audits. Both of the plants producing chicken meat for Kesko’s grocery trade’s own brand products are BSCI audited.
Kesko has also actively cooperated with stakeholders in Thailand with the aim of improving conditions in purchasing chains. Examples of cooperation include participation in the ILO’s Good Labour Practices buyer reference group and the research project for 2015─2018 with Plan International Finland, an organisation promoting children’s rights, to improve social responsibility in the Thai fish industry and the position of migrant workers there.
The discussion concerning products produced in Israeli settlements took a new turn in November 2015. The European Commission published an Interpretative Notice to the effect that if the origin of a product must be stated – or if the origin is voluntarily stated – and the product originates from an Israeli settlement, the product label must state that the origin of the product is an Israeli settlement. Kesko’s grocery trade has made a policy statement and informed its suppliers that it will not accept fruit and vegetables from Israeli settlements in its selections. Imports by Kesko’s other divisions from Israel are small. These divisions verify product origins with their suppliers and, if necessary, comply with the Commission’s Interpretative Notice.
There has been a long-felt need in the European cocoa and chocolate industry for an international standard to help in the assurance of social responsibility and traceability of cocoa. The International Organisation for Standardisation (ISO) and the European Committee for Standardisation (CEN) decided in October 2014 to start preparing a responsibility standard for cocoa. The target timeline for its completion is three years. A monitoring group has been set up in the Finnish Standards Association (SFS) in order to influence the content of the standard. Kesko has a representative in the monitoring group.
Kesko recommends that its suppliers use responsible RTRS or ProTerra certified soy in the ingredients of soy origin of the grocery trade’s private label foods, in the production of products of animal origin and as an ingredient of the animal feed products sold by the agricultural trade. By 2020, only responsible RTRS or ProTerra certified soy will be used in these products.
Kesko is a member of the Round Table on Responsible Soy (RTRS) organisation and is thereby committed to promote responsibility in the production chain of soy on a long-term and target-oriented basis. Both economic, social and environmental considerations must be taken into account in the production of responsible soy.
Kesko is a founding member in the Finnish soy commitment group. The members of the Finnish soy commitment group pledge to ensure that by 2020 all the soy used in the production chain of their private label products will be responsibly produced, and be either RTRS or ProTerra certified soy. The commitment covers both the Finnish production chain and sourcing from other countries.
In December 2014, the Ministry of Employment and the Economy and the Ministry for Foreign Affairs signed a letter of intent on wild berry picking with a number of companies in the berry industry.
The aim of the letter is to improve the legal status of foreign pickers of wild berries and people in related duties as well as their ability to earn sufficient income. A further aim was to provide equal business conditions for all companies in the berry industry. The letter of intent contains 26 jointly agreed entries concerning operating practices. The companies responsible for inviting berry pickers to work in Finland commit themselves to improving the induction and advice provided to their workers. In addition, recruitment costs and other expenses charged to pickers are made more reasonable and the expenses charged are monitored more closely. Stricter quality criteria are also applied to berry pickers’ accommodation, washing and catering facilities.
During the harvest season of 2015, Kesko’s grocery trade required that all suppliers of wild berries for its own brand products complied with the letter of intent on responsible berry picking.
A working group that was set up by the Ministry of Agriculture and Forestry completed a national salmon strategy in November 2013. Kesko had a representative in the working group. The objective of the salmon strategy is to support the strengthening of the wild Baltic salmon population in a way that enables professional and recreational fishing to continue. The working group undertook to increase salmon and sea trout stocks with measures extending up to 2020. The government approved the strategy in October 2014. In February 2015, the Ministry of Agriculture and Forestry decided to set up a working group to monitor the implementation of the salmon and sea trout strategy and the fishway strategy. Kesko has a representative in the working group.
The K-Group’s fish selections are formed following the WWF's fish guide and the report by the national salmon strategy working group. The selections of Kesko’s grocery trade do not include species on the red list of the WWF’s fish guide with the exception of wild Baltic salmon, for which we observe the EU quotas in line with the national salmon strategy.
Kesko monitors the amendments to legislation and authorities’ recommendations related to marketing communications and provides information about them to the staff responsible for marketing in each unit. In 2015, there were no advertisements by Kesko or its subsidiaries submitted for consideration by the Council of Ethics in Advertising nor were there any incidents of non-compliance with legislation or voluntary principles. The consumer ombudsman had one complaint under investigation, according to which Indoor had exceeded the maximum duration of discount sales during the year. No decision has yet been taken in the case.
Sponsorship is guided by Kesko’s sponsorship principles.
In 2015, K-Plus Oy did not detect any leaks of information or other personal data breaches. The company received one complaint from a customer regarding the deletion of personal data from K-Plus Oy’s customer register. The case resulted in the data protection ombudsman contacting the company. The ombudsman stated that there was no need for an order as referred to in the Personal Data Act because K-Plus Oy had deleted the customer’s personal data from its systems.
No significant fines in 2015.