The assessment of Kesko’s operations and corporate responsibility performance takes account of the key stakeholders:
The materiality assessment of Kesko's responsibility guides Kesko's corporate responsibility and stakeholder work. Operations in all areas of responsibility are developed in accordance with the expectations of the key stakeholder groups.
The stakeholder assessment is included in Kesko’s management system and operating plans. Kesko's corporate responsibility vision is based on taking stakeholders’ views into account.
Various surveys are regularly conducted to identify stakeholder expectations.
In the 2015 survey by TNS Gallup on companies' reputation and responsibility, 500 consumers assessed the K-Group. The strongest factors contributing to the K-Group’s reputation were considered to be customer orientation, competent personnel, and delivery and service reliability. Room for improvement was seen in terms of commitment to promoting environmental issues and the transparency of operations.
As part of Kesko’s human rights assessment we engaged in dialogue with our stakeholders in autumn 2015 and early 2016:
The Senior Vice President, corporate responsibility, communications and stakeholder relations, brand and marketing steering and development, a member of Kesko’s Group Management Board, is the head of corporate responsibility. He reports to the Group Management Board about communication with stakeholders on economic, social and environmental responsibility.
Staying aware of stakeholder expectations requires regular dialogue. The following table describes interaction with the key stakeholder groups.
|KEY STAKEHOLDERS||STAKEHOLDER INCLUSIVITY AND CHANNELS OF INTERACTION||RESPONSE TO STAKEHOLDER EXPECTATIONS|
||Responsibility is strongly visible to customers in the K-Group’s consumer brands and stores. Customers have to be able to trust in the quality and safety of products and the fact that their responsible choices start when they enter a K-store.|
|INVESTORS, OWNERS AND ANALYSTS||
Investors’ and shareholders’ questions concerning responsibility have increased in recent years. Kesko replies annually to the inquiries of several institutions making sustainability assessments.
|Kesko strives to continue and improve its ratings in significant sustainability indices and lists, as they are important neutral evidence of responsible operations. Transparency of reporting and corporate governance principles – as well as ensuring that legislation and responsible working principles are observed – create a solid basis for Kesko's business operations.|
|EMPLOYEES AND RETAILERS||
||Kesko's working community is developing and global. Common working principles and practices provide the basis for our work everywhere. Responsibility is becoming ever more important in creating the employer image. Companies in which job satisfaction is high and that are able to offer versatile jobs and opportunities for career progress are most likely to succeed in attracting and retaining the best employees. K-retailers listen to the wishes of their customers and adapt their selections accordingly. Stores implement responsibility in all of their operations.|
|SUPPLIERS AND SERVICE PROVIDERS||
||Multi-form networking with suppliers and service providers requires that all parties to the supply chain accept the common values, objectives and working principles.
We are together responsible for ensuring that our customers can rely on our expertise, services and the quality and safety of our products.
|SOCIETY (THE MEDIA, AUTHORITIES, NGOS AND OTHER ORGANISATIONS, AND TRADE UNIONS)
||Kesko proactively follows all changes in society in close cooperation with its stakeholders. We cooperate and discuss openly with NGOs, authorities and other decision makers.|