Car trade

VV-Auto is a car company specialised in importing, retailing and providing after-sales service for cars manufactured by Volkswagen Group.

VV-Auto imports and markets Volkswagen, Audi and SEAT passenger cars, and Volkswagen commercial vehicles in Finland. It also imports and markets SEAT passenger cars in Estonia and Latvia. VV-Auto is also a major car retailer and provides after-sales service at its own outlets in the Greater Helsinki area and Turku. A comprehensive dealer and service network that covers all of Finland serves customers who have passenger cars or commercial vehicles imported by VV-Auto. At the end of 2015, the total number of employees was 783.

The Volkswagen, Audi and SEAT ranges were revised and expanded over the course of 2015. New models launched included the Volkswagen Touran, Passat GTE and Alltrack, and Golf Alltrack, GTD Variant and R Variant, the Audi Q7 and A4, and the SEAT Leon ST Cupra estate. New arrivals in terms of Volkswagen commercial vehicles were the Caddy and the sixth generation Transporter.

Volkswagen broke its own records in 2015 by being the best-selling passenger car and van brand in Finland for the fifth time in succession. Audi was the most registered German premium brand in Finland for the 12th year in succession.

In September 2015, the California Air Resources Board (CARB) and the Environmental Protection Agency (EPA) uncovered software that adjusts nitrogen oxide (NOx) emissions in Volkswagen Group cars with EA 189 series diesel engines. Remedial measures for affected cars in Europe were confirmed in December and the German authority (KBA) has approved them. In Finland, a recall campaign will begin in 2016. Read more at the GRI report.

On 1 January 2016, the operations of Konekesko’s MAN business unit were transferred to VV-Auto Group Oy. MAN Truck & Bus Center became a part of VV-Autotalot Oy. MAN Truck & Bus Center has outlets in Espoo, Kouvola, Kuopio, Seinäjoki, Kokkola, Oulu and Rovaniemi. In the market areas of Turku and Pori as well as Tampere, VV-Auto Group’s MAN dealer is Suvanto Trucks Oy. The existing MAN brand service network continues to be responsible for after-sales services.

in action:
VV-Auto is an ambitious and innovative brand house

VV-Auto has 1.1 million customer relationships in Finland. Cooperation with one of the world’s largest car groups ensures varied, global opportunities for development. The brands we represent include Audi, SEAT, Volkswagen, Volkswagen commercial vehicles and MAN. Top brands need top professionals. Get to know one of our specialists and watch the video.

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Competitive advantages in the car trade

  • International brands and strong market position
  • Versatile multi-channel services, expert staff
  • Strong sales and after-sales service network, efficient logistics


  • In 2015, 108,812 passenger cars and 11,431 vans were registered for the first time in Finland. The passenger car market grew by 2.4% and the van market by 7.6% from the previous year.
  • Volkswagen was the most registered brand in Finland in the registration statistics of both passenger cars and vans. The total number of registrations of vehicles imported by VV-Auto was 22,814.

Market shares

Car trade, Finland
  • VV-Auto’s market share 19.0% (Volkswagen, Audi and SEAT passenger cars, and Volkswagen commercial vehicles)
  • Volkswagen passenger cars 11.9%
  • Audi 5.0%
  • SEAT 1.6%
  • Volkswagen commercial vehicles 25.0%
Did you know?
  • The new Audi A4 and the new Volkswagen Touran are the safest cars in their categories. The Euro NCAP consortium awarded both models with a maximum five star rating for adult and child passenger safety, pedestrian protection and innovative, safety-promoting systems assisting the driver.
  • The SEAT Leon ST Cupra set a new record at the famous Nürburgring Nordschleife circuit with a time of 7:58.12. The lap time is the fastest of all time achieved by an estate.
  • The new sixth-generation Volkswagen Transporter was voted the winner of the international Van of the Year 2016 competition. The jury consisted of journalists who specialise in commercial vehicles and represent 24 European countries.
  • The SEAT Mii Ecofuel was named Eco Car of the Year 2015 in Finland, while the Volkswagen Caddy Maxi TGI reached the highest environmental and total scores. Volkswagen Group was the Eco Car Manufacturer of the Year in Finland, beating the other 11 car manufacturers both in terms of quantity and quality. This year, the Eco Car of the Year was selected for the first time by Technology for Life, a NGO that specialises in technology and the environment.

Strategic focus areas

Strategic objective
  • We seek closer cooperation with Volkswagen Group
What we are doing
  • Developing new service models together with Volkswagen Group
  • Maintain the market leadership in the Finnish passenger car and van business
  • Increasing the market share of Volkswagen passenger cars and commercial vehicles, Audi and SEAT
  • An increase in our sales in the Baltic countries
  • Increasing the market share of SEAT in the Baltic countries
  • We develop our digital services
  • Starting multi-channel sales and customer service
Car trade in figures
NumberSales (VAT 0%),
€ million
Retail sales and number of stores2015201420152014
VV-Auto, retail outlets910373389
VV-Auto, imports397398
Car trade, total910770787
Car trade, key figures20152014
Net sales€ million748766
Operating profit€ million26.128.9
Operating profit excl. non-recurring items€ million26.128.9
Operating profit excl. non-recurring items as % of net sales%3.53.8
Capital expenditure€ million1613
Capital employed€ million10496
Return on capital employed excl. non-recurring items%25.230.1
Personnel average780825
Owned properties, capital€ million6057
Owned properties, area1,000 m24747
Leased properties, lease liabilities€ million911
Leased properties, area1,000 m22020