The new K-food mobile application that was launched in October 2015 provides personal benefits and store-specific offers plus a smart shopping list. The application makes customers’ daily lives easier in many ways. It is available for all operating systems.
After the launch, the K-food application rose high on the lists of the most downloaded free apps in Finland. By the end of the year, the application was available in iPhone, Windows Phone and Android versions. By the beginning of March 2016, as many as 120,000 customers had already downloaded the application.
In addition to personal benefits and special offers, the application recommends to customers such products they might be interested in based on their shopping history. The application also has nearly 6,000 recipes directly available to customers.
The shopping list can be shared by several devices in the K-Plussa card household concerned and the list is updated in real time.
“Previously, K-food store customers received the special offers from their local store by e-mail at the beginning of the week. Now we also offer a mobile app with their personal benefits and the store's other special offers handily displayed and added to the shopping list,” says Mika Kakko, Sales Director of Kesko’s grocery trade.
The application also offers ideas and inspiration for cooking. The recipe search function includes special diets and the app also suggests the most popular, easy, affordable, topical recipes using seasonal ingredients.
The Palokangas family tested the K-food mobile app and commented on it in the Pirkka magazine in January 2016:
”It was good that after finding the recipe I could add all the ingredients needed to my shopping list with one click. In the store, it is easy to delete products from the list by clicking them and see what is missing. The application is also useful when deciding what to make for dinner,” says Mari Palokangas.